Wayfinding refers to the process of navigating and orienting oneself within an environment. It involves the use of visual cues, signage, landmarks, and other spatial information to help individuals understand and navigate a space effectively.
Although signage is a critical component, the importance of wayfinding goes beyond mere signage. Wayfinding also considers the broader context, and helps people navigate, appreciate, and connect with the cultural, historical, and geographical identity of a place.
Within community economic development, wayfinding plays a crucial role in the placemaking process. When communities engage in placemaking, they actively shape their public spaces to optimize shared value. This process of placemaking encourages inventive patterns of utilization, with a keen focus on the physical, cultural, and social characteristics that make a place unique.
The first phase of the CV-KL Wayfinding Project consisted of an assessment of existing wayfinding infrastructure and an identification of signage deficiencies. The Economic Action Partnership is now moving ahead with Phase 2 of the project, which consists of the conceptualization of a synergistic wayfinding brand that represents how our communities define themselves, and how they would like to market themselves to the outside world. Phase 3 of the project will entail the manufacture and installation of new pieces of signage across Creston Valley-Kootenay Lake. This work is supported by a $1 million grant from the Province of British Columbia’s Destination Development Fund.
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